After exploring your product for over 5 hours I have come to the following conclusions. I apologise if this is harsh but it is true.

1) The documentation is all over the place - devsupport.lay.com/forums - a wiki - with different front ends

2) The wiki has loads of broken links including 3rd party providers (ex http://www.gardeya.de/layar/httpdocs/webclient/)

3) there are no clear examples on how to do anything with 3d pois

4) Attempted to use hoopla that didn't work at all from the dashboard on any major browser at least your browser testing tool works!! :-)

Maybe I'll come back when this whole product is a bit more maturer!